{"id":7309,"date":"2025-12-30T02:37:31","date_gmt":"2025-12-30T02:37:31","guid":{"rendered":"https:\/\/eventcerdas.com\/utama\/?p=7309"},"modified":"2025-12-30T02:40:08","modified_gmt":"2025-12-30T02:40:08","slug":"strategi-2026-masih-perlukah-digital-marketing","status":"publish","type":"post","link":"https:\/\/eventcerdas.com\/utama\/2025\/12\/30\/strategi-2026-masih-perlukah-digital-marketing\/","title":{"rendered":"Strategi 2026: Masih perlukah Digital Marketing?"},"content":{"rendered":"<p id=\"ember61\" class=\"ember-view reader-text-block__paragraph\">Tinggal 1 Hari lagi Kita akan meninggalkan 2025, Dan masuk ke tahun 2026. Tahun yang buat sebagian pebisnis merupakan tahun penuh tantangan, sekaligus peluang. Mengikuti prediksi tahun 2026, banyak hal bisa terjadi, tapi tetaplah selalu berpikiran positif untuk tiap Kali Kita memasuki tahun yang baru.<\/p>\n<p id=\"ember62\" class=\"ember-view reader-text-block__paragraph\">Pagi ini, saya mau membahas Dan membagikan strategi yang kami terapkan beberapa tahun belakangan ini. Apakah digital marketing masih tetap relevan di tahun 2026 ? Apakah community marketing lebih baik daripada digital marketing ?<\/p>\n<p id=\"ember63\" class=\"ember-view reader-text-block__paragraph\"><strong>Singkatnya: bukan \u201clebih baik\u201d, tetapi <\/strong><strong><em>berbeda tujuan<\/em><\/strong><strong> \u2014 dan untuk B2B, <\/strong><strong><em>community marketing sering lebih kuat dampaknya dibanding digital marketing murni<\/em><\/strong><strong>.<\/strong><\/p>\n<h2 id=\"ember64\" class=\"ember-view reader-text-block__heading-2\">Perbedaan Mendasar<\/h2>\n<h2 id=\"ember65\" class=\"ember-view reader-text-block__heading-2\">Digital Marketing<\/h2>\n<p id=\"ember66\" class=\"ember-view reader-text-block__paragraph\"><strong>Fokus:<\/strong> akuisisi &amp; awareness <strong>Pendekatan:<\/strong> satu arah (brand \u2192 audience)<\/p>\n<p id=\"ember67\" class=\"ember-view reader-text-block__paragraph\">Contoh:<\/p>\n<ul>\n<li>Iklan LinkedIn \/ Google Ads<\/li>\n<li>SEO, website, landing page<\/li>\n<li>Email blast, social media post<\/li>\n<\/ul>\n<p id=\"ember69\" class=\"ember-view reader-text-block__paragraph\"><strong>Kelebihan:<\/strong><\/p>\n<ul>\n<li>Cepat menjangkau banyak orang<\/li>\n<li>Terukur (CTR, leads, impressions)<\/li>\n<li>Cocok untuk top-of-funnel<\/li>\n<\/ul>\n<p id=\"ember71\" class=\"ember-view reader-text-block__paragraph\"><strong>Keterbatasan (khusus B2B IT, industri yang kami geluti selama ini):<\/strong><\/p>\n<ul>\n<li>Trust rendah<\/li>\n<li>Lead banyak tapi tidak siap beli<\/li>\n<li>Mudah diabaikan (ad fatigue)<\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember73\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D5612AQFKrKRh1kS6yg\/article-inline_image-shrink_1000_1488\/B56Ztsr9DHJIAU-\/0\/1767055021291?e=1768435200&amp;v=beta&amp;t=twgacB7G9cKIXZhdM5r7Yw0wiw7xBpUp1UuWWOqw9uw\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h2 id=\"ember75\" class=\"ember-view reader-text-block__heading-2\">Community Marketing<\/h2>\n<p id=\"ember76\" class=\"ember-view reader-text-block__paragraph\"><strong>Fokus:<\/strong> trust, engagement, advocacy <strong>Pendekatan:<\/strong> dua arah (member \u2194 member \u2194 brand)<\/p>\n<p id=\"ember77\" class=\"ember-view reader-text-block__paragraph\">Contoh:<\/p>\n<ul>\n<li>Komunitas user (PRTG User Group, ManageEngine Community)<\/li>\n<li>Event komunitas, meetup, webinar<\/li>\n<li>Podcast edukatif (Vendor Cerdas)<\/li>\n<li>Diskusi Telegram\/WhatsApp\/Discord<\/li>\n<\/ul>\n<p id=\"ember79\" class=\"ember-view reader-text-block__paragraph\"><strong>Kelebihan:<\/strong><\/p>\n<ul>\n<li>Trust tinggi (peer influence)<\/li>\n<li>Sales cycle lebih pendek<\/li>\n<li>Cocok untuk produk kompleks (IT, cybersecurity, AI)<\/li>\n<\/ul>\n<p id=\"ember81\" class=\"ember-view reader-text-block__paragraph\"><strong>Keterbatasan:<\/strong><\/p>\n<ul>\n<li>Tidak instan<\/li>\n<li>Perlu konsistensi &amp; kurasi<\/li>\n<li>Perlu <em>community manager<\/em><\/li>\n<\/ul>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h2 id=\"ember83\" class=\"ember-view reader-text-block__heading-2\">Mana Lebih Baik? Jawabannya: Tergantung Tujuan<\/h2>\n<p id=\"ember84\" class=\"ember-view reader-text-block__paragraph\">Dalam bisnis kami, kami merasa pendekatan community marketing lebih tepat. Digital marketing tetap kami gunakan, untuk menaikkan brand, membuat lebih banyak orang tahu mengenai solusi Dan produk kami. Tapi kami juga sepakat , community marketing lebih tepat untuk IT B2B yang kami geluti. Mungkin kami terakhir menggunakan SEO di tahun 2020, setelah itu kami fokus menggunakan community marketing.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember85\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D5612AQEFdsPP1-hDlA\/article-inline_image-shrink_1500_2232\/B56ZtsqNRxHkAY-\/0\/1767054563133?e=1768435200&amp;v=beta&amp;t=KI7oWVszDsW7DXJ96WwKz2Q3xAOg_tOrBAtQSjkoyIo\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h2 id=\"ember86\" class=\"ember-view reader-text-block__heading-2\">Kenapa Community Marketing Lebih Kuat untuk B2B IT?<\/h2>\n<h2 id=\"ember87\" class=\"ember-view reader-text-block__heading-2\">Karena keputusan B2B tidak emosional &amp; tidak instan:<\/h2>\n<ul>\n<li>Melibatkan banyak stakeholder<\/li>\n<li>Butuh <em>social proof<\/em><\/li>\n<li>Butuh referensi sesama praktisi<\/li>\n<\/ul>\n<p id=\"ember89\" class=\"ember-view reader-text-block__paragraph\">\ud83d\udc49 Orang IT <strong>lebih percaya komunitas<\/strong> daripada iklan. Tidak heran dalam proses PENGAMBILAN keputusan pembelian produk Dan solusi IT, pendapat Dari pengguna, user, bahkan sesama pengguna akan sangat membantu.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember90\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D5612AQG74H4glZ3wwQ\/article-inline_image-shrink_1000_1488\/B56Ztsr0TZHAAU-\/0\/1767054985352?e=1768435200&amp;v=beta&amp;t=mVL700gDLFC6jfc6fSSvmqyE4isoZXhEoH7Zb1-QFlU\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\">Perbandingan marketing<\/figcaption><\/figure>\n<\/div>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h2 id=\"ember92\" class=\"ember-view reader-text-block__heading-2\">Model Ideal (yang paling kuat): Hybrid<\/h2>\n<blockquote id=\"ember93\" class=\"ember-view reader-text-block__blockquote\"><p><strong>Digital marketing \u2192 membawa orang masuk Community marketing \u2192 mengubah mereka jadi buyer &amp; advocate<\/strong><\/p><\/blockquote>\n<h3 id=\"ember94\" class=\"ember-view reader-text-block__heading-3\">Contoh alur yang kami terapkan untuk group DCMG:<\/h3>\n<ol>\n<li>Digital ads \/ SEO \u2192 promosi webinar<\/li>\n<li>Webinar \u2192 masuk komunitas WhatsApp<\/li>\n<li>Komunitas \u2192 diskusi use case<\/li>\n<li>Podcast Vendor Cerdas \u2192 memperkuat positioning<\/li>\n<li>Event offline \u2192 deal &amp; partnership<\/li>\n<\/ol>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember96\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D5612AQFYQgqVvLFzTA\/article-inline_image-shrink_1000_1488\/B56ZtsrpbUKEAU-\/0\/1767054940937?e=1768435200&amp;v=beta&amp;t=_51FZkczwvH-b6MsCIXCrd8_0tly6xYHDaCJvI5FxNs\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\">Peran Sales B2B<\/figcaption><\/figure>\n<\/div>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h2 id=\"ember98\" class=\"ember-view reader-text-block__heading-2\">Ringkasan Eksekutif<\/h2>\n<ul>\n<li>\u274c Community marketing <strong>bukan pengganti<\/strong> digital marketing<\/li>\n<li>\u2705 Community marketing <strong>melipatgandakan efektivitas<\/strong> digital marketing<\/li>\n<li>\ud83c\udfaf Untuk B2B IT &amp; enterprise: <strong>community-first strategy menang<\/strong><\/li>\n<\/ul>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h2 id=\"ember100\" class=\"ember-view reader-text-block__heading-2\">Jadi apa yang cocok untuk saya ?<\/h2>\n<p id=\"ember101\" class=\"ember-view reader-text-block__paragraph\">Saya coba sharing pendekatan framework decisionnya.<\/p>\n<ol>\n<li>Berdasarkan produk<\/li>\n<\/ol>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember103\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D5612AQEGgwFAhcRTxw\/article-inline_image-shrink_1500_2232\/B56ZtstBC3KgAY-\/0\/1767055299787?e=1768435200&amp;v=beta&amp;t=6W_oOBmYaUh57Nja8zL-_fuvUN-g0_x4CSXIv2C586w\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<p id=\"ember104\" class=\"ember-view reader-text-block__paragraph\">2. Berdasarkan target market<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember105\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D5612AQEWsU3fLkIHvw\/article-inline_image-shrink_1000_1488\/B56ZtstG1QKEAQ-\/0\/1767055323355?e=1768435200&amp;v=beta&amp;t=dH9tVxZMaWaMTSPV5W-u__PENEBkenbjDAsjT9PhrPs\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<p id=\"ember106\" class=\"ember-view reader-text-block__paragraph\">3. Berdasarkan tahap market<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember107\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D5612AQH8FERAqVLN4g\/article-inline_image-shrink_1500_2232\/B56ZtstP6lG4AY-\/0\/1767055360573?e=1768435200&amp;v=beta&amp;t=7wCDYF_eU933mHPjS8nnWJxnIjQ2dS1sSr5rPnbuBhE\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<p id=\"ember108\" class=\"ember-view reader-text-block__paragraph\">4. Berdasarkan<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember109\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D5612AQFzfR7Xp3wXvA\/article-inline_image-shrink_1000_1488\/B56Ztsta1HJoAQ-\/0\/1767055405230?e=1768435200&amp;v=beta&amp;t=WmViICCNtbp57RrL-ZlkocYt8bzkCxytD6GQn7hdy7I\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<p id=\"ember110\" class=\"ember-view reader-text-block__paragraph\">Lalu apa yang akan kami lakukan via 521Talenta ?<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember111\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D5612AQGimY4CWHTTLw\/article-inline_image-shrink_1500_2232\/B56ZtstjlcHAAU-\/0\/1767055441147?e=1768435200&amp;v=beta&amp;t=-ZOw5ZrYit3qzqgP_K6kei8xxOGgJFv6IkhJYiukd40\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<p id=\"ember112\" class=\"ember-view reader-text-block__paragraph\">Itulah yang akan kami lakukan di tahun 2026. Dan saya mengajak anda semua terlibat. Anda bisa mengambil bagian menjadi anggota komunitas IT Dan B2B yang kami bangun, atau anda juga bisa mengambil bagian sebagai sponsor di komunitas yang ada. Saya nantikan anda.<\/p>\n<p id=\"ember113\" class=\"ember-view reader-text-block__paragraph\"><strong><em>Fanky Christian &#8211; Digital Transformation Captain.<\/p>\n<p>Sumber : <a href=\"https:\/\/www.linkedin.com\/pulse\/strategi-2026-masih-perlukah-digital-marketing-fanky-christian-kakrc\/\">https:\/\/www.linkedin.com\/pulse\/strategi-2026-masih-perlukah-digital-marketing-fanky-christian-kakrc\/<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tinggal 1 Hari lagi Kita akan meninggalkan 2025, Dan masuk ke tahun 2026. Tahun yang buat sebagian pebisnis merupakan tahun penuh tantangan, sekaligus peluang. Mengikuti prediksi tahun 2026, banyak hal bisa terjadi, tapi tetaplah selalu berpikiran positif untuk tiap Kali Kita memasuki tahun yang baru. Pagi ini, saya mau membahas Dan membagikan strategi yang kami terapkan beberapa tahun belakangan ini. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":7310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[397,399,396,169,398],"class_list":["post-7309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","tag-b2b","tag-communitymarketing","tag-digitalmarketing","tag-it","tag-strategi2026"],"_links":{"self":[{"href":"https:\/\/eventcerdas.com\/utama\/wp-json\/wp\/v2\/posts\/7309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eventcerdas.com\/utama\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventcerdas.com\/utama\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventcerdas.com\/utama\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/eventcerdas.com\/utama\/wp-json\/wp\/v2\/comments?post=7309"}],"version-history":[{"count":3,"href":"https:\/\/eventcerdas.com\/utama\/wp-json\/wp\/v2\/posts\/7309\/revisions"}],"predecessor-version":[{"id":7313,"href":"https:\/\/eventcerdas.com\/utama\/wp-json\/wp\/v2\/posts\/7309\/revisions\/7313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventcerdas.com\/utama\/wp-json\/wp\/v2\/media\/7310"}],"wp:attachment":[{"href":"https:\/\/eventcerdas.com\/utama\/wp-json\/wp\/v2\/media?parent=7309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventcerdas.com\/utama\/wp-json\/wp\/v2\/categories?post=7309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventcerdas.com\/utama\/wp-json\/wp\/v2\/tags?post=7309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}